AccorHotels has announced the signing of a management agreement with Oman Tourism Development Company (OMRAN), a leading hotel developer owner mandated to develop the Sultanate’s tourism industry, to open the first ibis Styles in Oman.
The 280-room economy ibis Styles Muscat will be strategically located within the new state-of-the-art Oman Convention & Exhibition Centre (OCEC) master development in Madinat al Irfan.
Ibis Styles Muscat will be the first internationally branded economy hotel in the OCEC master development, strengthening AccorHotels’ presence in the Sultanate of Oman. The hotel aims to open in 2020.
Following the signing, Olivier Granet, Chief Executive Officer of AccorHotels Middle East and Africa (MEA), said: “As one of our most dynamic economy brands within our global portfolio, I am excited to announce that ibis Styles Muscat will be the first of its kind in Oman.
“What makes this so remarkable and relevant is that ibis Styles Muscat will be a perfect complement to the new state-of-the-art Oman Convention & Exhibition Centre (OCEC), with its value positioning, eclectic design and genuine hospitality, which will appeal to a wide range of clientele and will further widen the MICE market in this destination.
He further added: “Our new partnership with OMRAN will also allow us to further explore growth opportunities and to contribute towards the development of the travel and tourism sector in the country.”
Peter Walichnowski, CEO of OMRAN, said: “This partnership with AccorHotels to introduce ibis Styles to the Sultanate of Oman remains in line with our wider strategy to grow and fully develop the tourism and travel sector in the country. The Oman Convention & Exhibition Centre is positioning Muscat as a leading business tourism destination in the Middle East, opening the doors to travelers who have not had Muscat on their destination list before.
“This will contribute to Oman’s overall economic growth through increased visitor spend and new job opportunities. We will work with AccorHotels in applying OMRAN’s Local Development Initiatives focused on enhancing in country value throughout the development and operations of the hotel.”