Mike Walden, previous co-founder and commercial director of food distributor, 4 Corners, has launched a new UAE-based networking and consulting company called Tubby & Mac.
The company works with businesses across a variety of sectors, including hotels and restaurants, to reduce costs and increase sales and efficiency.
It has come up with a “slick” way of taking new products to market in the Middle East.
According to Walden, many companies spend a lot of money marketing their products in the region but rarely reach the decision makers, and this is something he wants to change.
He commented: “We have set up a market research department to contact suppliers and offer a nominal fee to get samples of their products in front of their targeted customers for honest, professional feedback within four weeks of receipt.
“If feedback is positive enough, we will take them to the most relevant distributor to get things moving. It is all about who you know, particularly in this market. If you don’t know the players and how the region does business, then you are five steps behind before you even start.”
In addition to representing new products and offering individuals and companies access to a global network of contacts, Tubby & Mac offers foreign exchange benefits and assists companies in managing their P&L.
It is also launching a newly developed product called Breathsils, a mint that uses tongue cleaning technology to freshen the breath.
Continuing to connect people through its extensive network and making a positive impact on the purchasing landscape in the Middle East are Tubby & Mac’s more long-term goals.
Walden added: “Supply chain and purchasing is a function companies spend little time or effort on, but it is absolutely critical to managing the cost of goods and business efficiency in what is a tough economy.”
Find out more at www.tubbyandmac.com