47% online diners require search related guidance says Roundmenu

Posted under Catering News ME, News.
by Sophia Soltani | Published 3 years ago

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Ali Sinaei, managing partner, Roundmenu, conducted an expert session at The Big F&B Forum on consumer behavior trends and dining decisions. img_8268

The second edition of the event, hosted by Catering News Middle East, took place on 20 September at The Westin Dubai Mina Seyahi Beach Resort & Marina, with more than 250 F&B professionals in attendance.

Sinaei revealed that diners searching online heavily rely on social media and food photos before deciding where to eat.

He commented: “In terms of content consumption, restaurants need to make their mark online. Our studies reveal that 47% of diners looking online require search related guidance and 30% of those searchers look for food related photography from the restaurant or from other customers.”

Other dining trends Sinaei revealed included:

  • 61% of bookings come from promotions
  • 71% of tourist traffic to Roundmenu comes from the UAE
  • Most popular cuisine choices are pizza (17%), burgers (15%) and Arabic (11%)
  • Top delivery locations included Sheikh Zayed Road, DIFC, Downtown and Dubai Marina
  • 74% of orders were made over the telephone as opposed to 26% made online
  • Average spend per order is AED 81

Supporting The Big F&B Forum were some of the industry’s most influential suppliers: Al Rawdah, Official Breakfast Sponsor; Coffee Planet, Exclusive Coffee Sponsor; Banvit, Official Lunch Sponsor; Soft Drinks Sponsor, Waterfalls Brands, Support Sponsor African + Eastern and exhibitors, TSSC, Rational, Ronai, Pulsar Foodstuff Trading, Hotelity, American Garden and Quooker.

See the social media coverage of the event by following @cateringnewsme on Twitter, Instagram and Facebook.

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