Swissôtel Hotels & Resorts has inked a deal with Mohammed Ibrahim Al Subeaei & Sons Investment Company (MASIC) to manage the 180-room Swissôtel Al Khobar in Saudi Arabia.
With a planned opening in 2019, Swissôtel Al Khobar will be situated within the MASIC Business Park development, encompassing around 55,000 square metres of retail and prime office space, this development will become a landmark in the Eastern Province.
In addition to 180 guestrooms, Swissôtel Al Khobar will feature over 1,300 square metres of meeting and conference space and a variety of food and beverage offerings from Café Swiss and Swiss Gourmet to a pool and grill restaurant. With an emphasis on vitality and fitness, the hotel will also feature the brand’s signature Pürovel Spa & Sport along with an outdoor rooftop pool.
The announcement marks Swissôtel’s, and parent company FRHI Hotels & Resorts’, first venture into the heart of Saudi Arabia’s oil industry in the eastern part of the country.
“Continuing our pipeline growth in the Kingdom of Saudi Arabia is a key focus for our world-leading luxury hotel brands,” said Sami Nasser, senior vice president, operations, Middle East, Africa and India for FRHI. “Since our debut in the region over five years ago with our multi-branded hotel complex in Makkah, our brands have been well positioned to appeal to both business and religious tourism in this increasing sophisticated travel market.”
