800 Degrees Neapolitan Pizzeria has launched its first franchise restaurant chain at the New City Center Me’aisem mall.

With an innovative menu of completely customisable pizzas, made from special 00 flour shipped from Napoli and the freshest Italian tomatoes, and created in an authentic almond wood oven and baked to perfection in just 90 seconds at 800° for the perfect taste. Although their specialty is the original Neapolitan pie, 800 Degrees also provides a gluten-free base option. The menu does not just conform to serving pizzas alone – from gelato to burratas, ricotta cheese bread and everything in between, 800 Degrees is home to a variety of authentic Italian delicacies.

Manish Jeswani, the managing director of Eaters LLC and franchise rights owner of the US brand, said, “The most common pizzerias in the region either make the authentic pizza with rigidity, leaving no room for creativity, or its fast food that doesn’t follow traditions. We wanted to bring a tradition to the table that people can really play with. The concept behind 800 Degrees Pizza isn’t just a Pizza Napoletana that lives up to its name – it’s a pizza that’s created by the people, for the people. You choose your flavor, and you can watch as our chefs bring your inspiration to life in the open kitchenette. You are just as involved in creating your special brand of pizza as we are, that’s the idea.”