The number of hotel guests staying in Abu Dhabi during February rose 15.2% compared to the same period in 2017 .
The spike in visitors is driven by the Chinese market, according to the emirate’s department of culture and tourism.
HE Saif Saeed Ghobash, director general, DCT Abu Dhabi, said: “We are continuing to consolidate and build on the success of 2017, with our digital campaign and targeted investment in China especially prominent. The number of guests arriving from China, whether to enjoy our Chinese New Year celebrations or our extensive retail offerings or as a result of our investment in online campaigns, have contributed towards a significant boost in overall numbers for the emirate, with our other markets providing solid support.
A total increase for this month of more than 15% sees us at ten percentage points ahead for this early part of 2018. Our focus markets in India, UK, Germany, France and the US are all performing particularly well, each recording more than 16 per cent growth in February.
“We will of course continue to invest in promoting the emirate abroad across all our key markets, with the expanding portfolio of attractions and events across the emirate at the forefront of that drive. As ever, we have in mind a target of 8.5 million visitors by 2021, and we are pleased with progress up to this point. However, there is still work to be done, especially when we look at our Average-Length-of-Stay and Occupancy metrics.”
In total 405,849 visitors were guests of Abu Dhabi’s 162 hotels and hotel apartments during February, an increase of more than 53,000 over February 2017.
All three regions recorded a year-on-year increase in hotel guests, Abu Dhabi up 16.3%. Al Ain Region, up 2.4% and Al Dhafra Region up 20.4%.
Multiple countries provided double digit comparable growth during the month, with China by far the most prominent, with a marked 83.6% increase. The UK followed with a 31% increase, with India posting a 29.1% lift, Germany 23.1%, and the United States a 16.2% growth.Visitors from France were also prominent, at +27.2%, likely boosted by sustained interest in Louvre Abu Dhabi.