Abu Dhabi Tourism & Culture Authority (TA Abu Dhabi) embarked on a whirlwind three-city roadshow to the United States to drum up interest in the emirate.
The delegation, led by TA Abu Dhabi, was in New York, Chicago and Los Angeles, hosted meetings with major travel agents and key influencers from some of the US’s leading travel organisations.
Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi, said: “The United States is one of our priority markets which is showing consistent growth year-on-year. Our extensive marketing campaigns in the US, combined with the promotion of Abu Dhabi through our office based in New York, help us showcase our world-class destination and rich diversity of cultures and attractions.
“Our strategy is to target growth through partnerships with major players in the US travel industry and through relationships with US-based associations to encourage the hosting of business events in Abu Dhabi. We are reaping the rewards of our endeavours with inbound visitor numbers rising from the US and we need to capitalise on this growth trend.”
Joining the roadshow were representatives of Etihad Airways, the national airline of the United Arab Emirates, the Crowne Plaza Hotel on Yas Island, Yas Marina Circuit, Bab Al Qasr Hotel and Dusit Thani Hotel.