As part of the new organisation, in line with its asset-light model and its strategic priorities “Focus, Simplify & Expand”, the Sales, Marketing, Distribution and Loyalty expertise is the responsibility of Patrick Mendes, appointed to the role of group chief commercial officer at Accor.
He will be in charge of increasing revenues and accelerating the development of innovative services and powerful solutions, according to the group.
After working in consultancy and the tourism industry in the United Kingdom and then Southern Europe, Mendes was involved in the development of Edenred before joining Accor Group in 2005 to head Global Sales. Promoted to COO Luxury and Midscale Brands in South America in 2011, he was promoted to CEO South America in 2015, and joined the Executive Committee in early 2017.
With his international experience in both operational and managerial roles, Mendes will also draw on his expertise in order to develop new services and ever more powerful solutions.
Patrick Mendes says, “Accor is continuing its transformation with the aim of becoming ever more agile, despite the disruption that our industry is currently experiencing. I am honored to be able to contribute to the Group’s growth targets and address the major challenges we are faced with. We will continue to develop our brands and innovative solutions to meet the new expectations of both consumers and our B2B clients. Focusing on the recovery, my teams and I are committed to guaranteeing exceptional quality of service to our hotels and our owners, while simultaneously developing our commercial activities globally.”