The Middle Eastern hospitality industry will be under the spotlight at next week’s Arabian Hotel Investment Conference (AHIC).
The event takes place in Dubai’s Madinat Jumeirah from 25-27 April.
Chairman of Bench Events and co-founder of AHIC, Jonathan Worsley, said: “AHIC is the premium networking and knowledge platform for the hospitality investment community in the Middle East and beyond.
“As such, we are committed to providing our delegates with the very latest market intelligence and are thrilled to be unveiling new reports at AHIC 2017, including Global Megatrends from PwC and the AHIC BLP Market Sentiment Survey Review in partnership with Berwin Leighton Paisner LLP (BLP).”
The PwC report will be presented on April 26 by Dr Martin Berlin who said: “A polarising demand shift in generations, advancement of emerging technologies, increasing connectivity and awareness in urbanisation and tourism, as well as a changing climate and the evident impact of digitisation in today’s world will shape the future of hospitality and tourism. Stay tuned for our report on global megatrends and their impact on the Middle East’s travel and tourism industry, which we look forward to launch at this year’s AHIC.”
Later the same day, Robin Rossmann, Managing Director, STR will present an exclusive data report on Performance and Pipeline for the three-four star segment at AHIC 2017.
Rossmann will be joined on stage by representatives from operators including Emaar Hospitality Group, Louvre Hotels Group, Shaza Hotels and The Rezidor Hotel Group along with owners from Action Hotels and Ghina Real Estate Company to discuss the potential of this important segment.
“The Middle East has been the fastest growing region in the hospitality industry over the last decade in terms of supply,” said Robin Rossmann.
“With 153,460 rooms across 540 projects currently under contract, the region is set to add 49% on top of its current existing supply. As far as markets, Dubai leads the way with over 42,000 rooms in the pipeline, followed by Makkah with almost 30,000.”
