UAE-based Al Islami Foods, one of the largest frozen food companies in the GCC, has launched a plant-based burger infused with extracts and alternatives.
The new burger patty is 100% plant-based and contains fibre content which is significantly higher than beef and chicken burgers. It’s the first in a series of plant-based products that the company intends to roll out and will be available at major Coops in the UAE followed by other supermarkets and hypermarkets. There are also plans to partner with hotels, restaurants, and cafés and to export the product to other GCC markets.
“We’re thrilled to launch our first plant-based product at Al Islami Foods. It took our team eight months to research, test and develop this product and we are proud to have created one of the healthiest and best-tasting vegan burgers in the market today,” says Shahid N. Khan, CEO at Al Islami Foods.
“Al Islami Foods has a long history spanning five decades of providing premium frozen food to consumers. Producing a plant-based product across our supply chain was the logical next step to bringing new value to this category.”
Made from a combination of sunflower protein sourced from an organic non-GMO farm, vegetable protein from fava beans and peas, along with extracts from onion, pepper, garlic, celery root, carrot, and beetroot juice, the burgers texture makes it suitable for grilling.
One of the selling points for Al Islami Foods plant-based burger is that it uses sunflower protein instead of soya protein, as soy is known to be a food allergen.