Deema Sartawi has been appointed as the director of marketing communications at Amwaj Rotana, Jumeirah Beach Residence, while Pierre Basmadjian has also joined the hotel’s team as the director of human resources.
Sartawi was, most recently, director of Al Bandar Rotana and Al Bandar Arjaan by Rotana, where she actively participated in the pre-opening development of the two hotels at Dubai Creek.
She joined Rotana in 2002 and has held various executive positions including cluster director of marketing and communications at Al Bustan and Al Murooj Rotana in Dubai, task force to assist the pre-opening team of Burgu Arjaan and Tango Arjaan by Rotana in Istanbul, Turkey during the opening phase for six months as well as director of marketing and communications at Media Rotana, Dubai.
Pierre Basmadjian has also joined the Amwaj Rotana team as director of human resources. Prior to his appointment, Basmadjian held various executive positions in the UAE, including corporate director of human resources at the Rotana Corporate Office and pre-opening human resources director of the Novotel and Adagio Abu Dhabi Al Bustan and Yas Island Rotana & Centro Yas Island.
An Armenian national, Basmadjian, whose experience spans over 15 years in the hospitality industry, will be responsible for driving the property’s human resources strategy and day-to-day operations.