Farah Sarieddine has been promoted to the role of director of marketing and communications for Anantara The Palm Dubai Resort.
Sarieddine moves into this role having previously occupied the role of marketing manager for the same property for the past three years. She was hired by Minor Hotels in September 2017. In her role as marketing manager for Anantara The Palm Dubai Resort, according to the property, she was responsible for increasing visibility, managing six social media accounts with daily content and securing profitable business through marketing strategies.
According to Anantara, Sarieddine helped create campaigns that resulted in the highest occupancy and revenue levels on the man-made island, and received awards from Minor Hotel Group for Best Marketing Team Member, Best Social Media Strategy for 2019 and Best PR Campaign for 2018.
Sarieddine will be responsible for leading the marketing strategy at the property and continue to produce solutions that promote sustained growth. She will develop and execute marketing plans that are consistent with the resort’s organisational goals and objectives.