UAE-based ALSA Food Restaurants & Management LLC, part of the Al Sayegh Group, has signed a 30-unit franchise agreement for US casual salad concept Tossed, with the first outlet to open in Abu Dhabi.
The signing marks the first international master development agreement for Tossed Franchise International LLC, which was first established in New York.
Tossed will make its Middle Eastern debut in Abu Dhabi’s Yas Mall, and will feature the brand’s signature menu items such as gourmet salads, soups, wraps, melts, sandwiches and smoothies.
Mansour Al Sayegh, director of ALSA Food Restaurants & Management LLC commented: “We are thrilled to bring the Tossed concept to the region. We realise their potential and we will initially focus on regionalisation of some of the cuisines and the ability to serve guests the highest quality custom offerings prepared quickly at an excellent value.
“We also see an opportunity to position ourselves and Tossed, as the primary go-to, fresh food, fast casual restaurant concept throughout the Gulf States.”
Michael “A.T.” Toroyan, chief operating officer of Tossed Franchise International LLC added: “We look forward to growing with our new partner and will continue to execute our expansion strategy both domestically and internationally, based on our goals of profitability for our franchise partners by delivering amazing food quality, with a warm friendly experience at an excellent value to our guests.”
The ALSA team will feature the company’s new eco-friendly prototype design, with nature-inspired colours, warm lighting, and a focus on sustainability.