Atlantis The Palm to launch WHITE Beach in Dubai

by Dina Maaty | Published 3 months ago

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Atlantis, The Palm and nightlife and entertainment operator Addmind have joined forces to launch WHITE Beach.

Located on the shores of the entertainment resort, WHITE will launch in November 2019, and will encompass multiple beach areas, a live event space, a restaurant with an open-air terrace as well as a shore-side infinity pool.

The Boho-chic environment will offer a day to night experience. By day, WHITE Beach will boast an in-tune-with-nature ambience. By night, the beach will host a collective of international and local artists at weekly events and sunset sessions. A resident DJ will also soundtrack the sunset every day.

“We’re delighted by the local and international recognition that WHITE has acquired in the past decade. To see this brand now join forces with one of the world’s most important business and leisure destinations, is nothing short of promising for the strategic development of WHITE into a global lifestyle brand,” says Tony Habre, founder and CEO of Addmind Hospitality.

Timothy Kelly, executive vice president and managing director at Atlantis Resorts and Residences says: “This adds another dimension to our expanding entertainment experiences at our resort with Wavehouse, Aquaventure and celebrity chef restaurants. Our objective is to continue to break boundaries in the culinary and entertainment realm globally, as we progress with the launch of The Royal Atlantis Resort & Residences in Q3, 2020”. 

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