Bahraja General Trading is looking to target more five-star hotels, palaces and hospitality companies in the GCC, however its key focus is tapping into markets outside of the region.
“We are looking to tap into markets across the GCC but now also want to expand more in the Maldives and Africa – we’re looking for new markets,” Paresh Shah, chairman & managing director, Bahraja General Trading LLC told Catering News.
“Our biggest plan is to export but to really find markets far away from this region; we don’t want to be dependent on this market. We feel our products can go to many other places which still can’t find our products en-masse,” he said.
The company was promoting its range of Lookseasy rechargeable table lamps at Gulfood, which took place at Dubai World Trade Centre from 21 – 25 February.
The product range, first launched at the Hotel Show last year, was created in partnership with Lookseasy from Germany.
Targeted at high-end hotels and restaurants, the customisable LED lamps are used by Atmosphere Lounge at Burj Khalifa in Dubai.
“This is a product we want to take across the world, it’s our own brand – we don’t just represent it, we created it and that’s the difference,” said Shah.
“At the moment we’re still only in UAE; our next launch will be Germany. We’ve got interest from distributors in India and Lebanon, so let’s see.”