The Spanish hospitality holding Barceló Hotel Group has announced a new milestone in its regional expansion plans.
The group will debut its newest project Occidental IMPZ Dubai, Conference and Events Centre in September 2018. The opening signifies the group’s plans to cement its brand presence in the Middle East and significantly increase its footprint across the next five years.
With close proximity to the EXPO 2020 landmark and 30 minutes away from the Dubai airports, the new hotel will be located in the epicentre for corporates and offer an array of modern meeting and conference rooms for exhibitors.
“From concept to completion, Occidental IMPZ Dubai, Conference and Events Centre represents a modern and striking additional to Dubai’s hospitality scene,” says Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the Middle East.
“We continue to grow in UAE and we are adapting our strategy to suit the unique needs of the local residents as well as international business and leisure travellers. There is a strong demand for Barceló in the Middle East and a desire for the distinctive design, prime locations and all-round top quality service that we are known for worldwide”.
The new property is just one of eight new ventures the group has in the pipeline for the Emirates. Barceló Hotel Group currently operates two hotels in the region, Barceló Residences Dubai Marina and Occidental Sharjah Grand, and is set to open a Dubai property, Barceló Al Jadaf in June 2019.
Occidental IMPZ Dubai, Conference and Events Centre will offer 239 rooms with accessible amenities and a contemporary interior. The hotel will also offer six cuisine offerings, a ballroom, conference area, two swimming pools, and a fitness centre. The property will include two buildings adjacent to one another. Target and Seeb, will each house 111 and 128 spacious rooms each as well as conference areas with projectors and screens. The vast ballroom and foyer will make for an ideal location to host bigger themed events. Divided into classic and superior room, junior suites, and suites, the hotel will welcome business and leisure guests to unwind, whilst exploring the cosmopolitan city and its surroundings.