Barceló Hotel Group has signed an exclusivity agreement with LaLiga to develop a new entertainment concept for its hotels in the Middle East and North Africa: ‘LaLiga TwentyNine’s’.
An innovative sports bar concept that combines gastronomy, leisure, technology and sports, it will showcase worldwide the image of LaLiga and all Spanish football clubs, allowing fans and sports lovers to experience football and other sports in a unique and experiential way.
Sara Ramis, Chief Marketing Officer of Barceló Hotel Group says: “At Barceló Hotel Group, we continue to bet on experiential innovation, creating unique and differentiated experiences in our hotels. LaLiga TwentyNine’s is an original concept that unites us with a prestigious brand to develop a new kind of sports bar in which our clients will enjoy surprising experiences linked to sports.”
Part of the space will be dedicated to gastronomy, where the culinary experience will take centre stage. A space called the ‘B-eat Experience’ will also be available in certain sites. This premium area will feature 360º-degree projections.