Bidfood Middle East, part of JSE-listed group Bidcorp, has announced the launch of its latest e-commerce venture, myBidfood, the company’s online ordering platform for the foodservice industry.

myBidfood can be accessed on all desktop and mobile devices (iOS and Android compatible) and is integrated with Bidfood Middle East’s ERP, creating a seamless flow of data between the company and its stakeholders The aim of the platform is to reduce the time and cost that goes into ordering from the company’s wide range of premium food, beverage, and non-food products. 

The latter is made possible via a set of tools and features that offer user-friendly navigation: this includes live pricing, stock availability, exclusive product promotions and special prices, quick-order functionality, detailed product specifications, secure checkout, order help, and more. Registered users can also access their account details, which include order and billing history, previous transactions, and more.

­­Speaking of the company’s latest service offering, Bidfood Middle East Chief Commercial Officer, Wael Al Jamil says, “myBidfood represents a marriage between technology and client servicing. As the leading partner to the foodservice channel, we’re proud to launch a platform that will allow our stakeholders to engage with our product and service offerings anytime, anywhere. myBidfood’s value proposition stems from its name: we are providing our foodservice customers and stakeholders an all-encompassing access to our foodservice universe.” 

Bidfood Middle East’s partnering brands can also manage their products on myBidfood, adding product specifications, nutritional facts, and spec sheets, as well as promoting their range via the available commercial instruments.

In future versions of the myBidfood platform, registered foodservice customers can expect more advanced functionalities such as menu and recipe planning to aid them with managing their food supply and cost, live order tracking, as well as a loyalty programme.