Bin Mirza International has signed a franchise agreement with Wagamama, the UK-based pan-Asian restaurant chain, to bring its Japanese-style cuisine to Oman for the first time.
The move makes Wagamama the seventh international brand to join BMI’s portfolio.
Jannat Moosa, marketing director at BMI, said: “We are delighted to join hands with Wagamama to bring its highly acclaimed meals and concepts to Oman.
“Directly influenced by the delectable ramen stalls of Japan, the restaurant provides customers with a feel-good experience that is tailor-made for people on the go such as shoppers and workers looking to refuel.
“With a wide variety of food ranging from rapid ramen to curries and vegetarian meals, there will be something for everyone when Wagamama makes its debut in Oman.”
Simon Cope, global brand director at Wagamama said: “Our approach with regards to franchising has been to look for partners that have the right mix of experience and success with great restaurants.
“BMI is a perfect fit, a trusted name in the business associated with bringing exceptional dining concepts to live. I look forward to adding Oman to the list of addresses where our signature Japanese-style cuisine is served.”
Other BMI franchises include British candy store, Spun Candy, Canadian based Second Cup cafes and CinnZeo bakeries, in addition to boutique bakery BreadTalk, Steak Escape Grill, and Nando’s from South Africa.