French frozen fruit manufacturer Les Vergers Boiron launched a new range of semi-candied fruit products at Gulfood, primarily for use in bakery applications, bread, brioches and travel cakes.
The company has been working with Chef Middle East for more than 10 years to distribute its products throughout the region, and is now focusing on working more efficiently in its current markets.
Les Vergers Boiron CEO Alain Boiron commented: “We’re trying to develop the markets we have because we’re almost in every country so we’re trying to develop and focus with our distributors on developing the business and launching new ranges.
“We could have the best product in the world but if there’s no one to bring the products there’s no point. We hear from chefs that they have no problem with Chef Middle East – they get the products when they want them,” he said.
Les Vergers Boiron develops and manufactures frozen fruit and vegetable purees and coulis for the food industry, and targets chefs, caterers, pastry chefs and bartenders in particular, and offers a choice of more than 70 natural flavours.
“We have good prospects for the future in this region and especially in Dubai where there are always new projects, new restaurants and new hotel and restaurant investments,” added Boiron.
Gulfood 2016, the largest food and hospitality trade event in the world, took place at Dubai World Trade Centre from 21 – 25 February.