Bord Bia ME has partnered with the renowned gourmet Eatery The Sum of Us to welcome a host of industry professionals to join them for their Irish inspired Iftar celebration. We are honored to be joined by H.E Aidan Cronin, Irish Ambassador to the UAE. Ambassador Cronin will offer an insight into the award-winning Irish produce, its heritage and the pioneering initiatives being spearheaded by Bord Bia ME to develop the presence of produce, ingredients and variety of Irish food throughout the Middle East. Irish brands available in the UAE are at a record high, with over 50 brands now available.
Head Chef Thys Schoeman has collaborated in detail with Bord Bia ME to deliver an exquisite, delectable menu of choice specialities created from the finest Irish ingredients produced by premium Irish food companies. Included in this evening’s menu are offerings from Atlantic Treasures, The Good Fish Company, lamb and beef from John Stone, Golden Irish eggs, SilverHill duck, Glenisk, Kerrygold butter, yoghurt from Killowen Farm, Keogh’s Crisps, Nobó dairy free ice cream and a considerable selection of premium Irish cheeses. Additionally, guests will enjoy a variety of specially chosen Irish condiments and accompaniments that perfectly compliment their meal.
A significant aim of this evening’s event is to promote a greater awareness of Origin Green, the Bord Bia sustainability initiative. Origin Green is the only programme of its kind in the world operating on a national scale. It unites government, the private sector and food producers through Bord Bia. Working across all levels of the supply chain, this independently verified programme, enables Ireland’s farmers, food producers and retail and foodservice operators to set and achieve measurable sustainability targets, reduce environmental impact, serve local communities more effectively and protect the rich natural resources that Ireland enjoys.
A vital part of communicating this message is through the media. Your collaboration at tonight’s celebration is significant in ensuring we connect with buyers, foodservice professionals and consumers.
We hope you enjoy this evening’s Iftar celebration and look forward to work together with you in the near future.