French Bakery supplier Bridor showcased its newly launched range of gluten-free products at Gulfood, which took place at Dubai World Trade Centre from 21 – 25 February.
The company’s new range includes two bread rolls, one brioche and one madeleine, which are individually packed to avoid contamination with products that contain wheat.
“Gluten-free is no longer a trend,” Ricardo Morais, Middle East sales manager for Bridor told Catering News.
“You have people that are sick because of the gluten. There’s more and more demand in this region for gluten-free products.”
The company is looking to work with more hotels, restaurants and coffee shops, and is also looking to tap further into the airline industry, already serving the likes of Saudi Arabian Airlines, Emirates Airline and Qatar Airways.
Bridor is also setting its sights on Iran, and is currently completing the necessary paperwork to move into the market, particularly given that it serves as a key supplier for Accor Hotels, the first international hotel operator to enter the Iran market.
“We know [Iran] is a new market but it has a lot of potential for us,” said Morais.
A full review of Gulfood will be available in the March edition of Catering News.
