To grow the community of responsible business enthusiasts beyond hotels, Carlson Rezidor has created a digital tree that will launch on the company’s stand at this year’s Arabian Travel Market. The unusual-looking tree is populated by social media images enabling it to grow as images are added to the tree using the hashtag #GrowOurTree. 
“The #GrowOurTree project is a highly engaging visual platform that allows us to engage our guests and stakeholders in Responsible Business during and after ATM,” said Inge Huijbrechts, vice president, Responsible Business Carlson Rezidor Hotel Group. “A key focus for us is our Meetings Minus Carbon by Club Carlson for Planners initiative, a unique and free service for meeting planners which is managed through Carlson Rezidor’s partner, Carbon Footprint Ltd. It is the first and only global loyalty programme which offsets the estimated carbon footprint of every meeting or event held at a Carlson Rezidor property. Carbon credits are purchased and invested in projects in India, Brazil and Kenya.”
Responsible Business has a long tradition at Carlson Rezidor. The company was one of first international hotel companies to introduce a group-wide Responsible Business programme which is based on three core components:
- Think Planet – minimising the company’s environmental footprint
- Think People – taking care of the health and safety of guests and employees
- Think Together – community action and business ethics.
Each one of the 1100 Carlson Rezidor Hotels worldwide is passionately engaged in Responsible Business activities throughout the year.
