Carlson Rezidor Hotel Group announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum (IHIF) in Berlin.
“Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J. González, president & CEO, the Rezidor Hotel Group and chairman of the Global Steering Committee, Radisson Hotel Group.
“Our five-year operating plan includes initiatives that redefine our value proposition, optimize our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our signature, Every Moment Matters. ‘Every moment Matters’ is about how we do business at the Radisson Hotel Group and who we are at the core – a place of purposeful encounters. For everyone. Everyday. Everywhere. Every time. Our rebranding is just the beginning.”
John M. Kidd, chief executive officer & chief operating officer, Radisson Hospitality, Inc, said: “The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners.
“It’s the right time for us to align our strategic and operating plans and go-to-market as one solid player.”
That wasn’t the only major news coming from the Radisson Hotel Group this week either as they announced the Radisson Collection, which will serve ” as a premium collection of exceptional hotels in landmark locations”.
Each hotel will feel authentic to its location and offer the ultimate model for contemporary living.
“72% of travellers prefer to spend their money on experiences rather than material things and the Radisson Collection caters to this demand,” said González.
“The hotels that have already joined the Radisson Collection are the perfect showcase for what the brand represents: authenticity, design and exceptional service. Ultimately, the brand and the hotels will be defined by the people who visit them and those who serve in them. We are incredibly proud of our global debut and look forward to the continued growth of our exceptional collection globally.”
There are two hotels under the Radisson Collection banner in the Midde East – Symphony Style Kuwait, A Radisson Collection Hotel and Hormuz Grand Muscat, Oman, A Radisson Collection Hotel.