The next generation of chefs were treated to a live demonstration from internationally renowned chef Paul Gayler MBE on February 21, 2017.
The demonstration formed part of the launch Chef Middle East’s new facility in Dubai Investment Park. Gayler commented: “With Chef Middle East, who I’m working with through Braehead Foods and Made In Scotland, the demonstrations showed it is not just about knocking back product it’s about educating,” he said.
“People are travelling the world but just because they come to Dubai doesn’t mean they want to necessarily eat Middle Eastern food. They still want to be eating European style food that’s why the hotels here are grabbing onto those great chefs.”
Chef Middle East CEO Steve Pyle said: “We’ve just moved into our new HQ at DIP, it’s a 10,000 sqm state-of the art facility in DIP.
“It gives us a platform and the headroom as a business to grow. The other investment we have made is in people, here in the UAE we have about 27, 28 salespeople all with a track record in food and hospitality.
“We want to engage and imbue our customers with our products.”
The event was a pre-cursor to Chef Middle East’s Vendor Show which took place at the Media Rotana on Wednesday 22 February, 2017.
The event offered a platform for chefs, bar managers, pastry chefs and purchasing managers to network and find out more about Chef Middle East’s range of products and brands.
There were vendors from Japan, Australia, Saudi Arabia, Belgium, Denmark, Netherlands, Italy and Spain in attendance at the event showcasing a range of products including seafood, meat, pastries, beverages and chocolates among others.