Chef Middle East has unveiled its latest, exclusive partnership with “The Best of Dubai”, an initiative pioneered by award-winning author and WG Magazine Publisher Flavel Monteiro.
The Best of Dubai aims to enforce its journey of raising the culinary bar in a quest to highlight Dubai as the best culinary destination in the world.
Chef Middle East always ensures to work with partners that are integral to their customers success bringing the world-class brands and ingredients with quality and culinary innovation at the heart of its sourcing strategy. The distributor’s mission extends far beyond just supplying food and beverage products. In fact, Inspiring Culinary Craftsmanship is the recipe they’ve developed to build strong, successful, and enduring working relationships with hospitality industry professionals for the past 25 years.
With The Best of Dubai, both Chef Middle East and Flavel Monteiro aim to create a community that brings together some of the best culinary talents in Dubai and provides the right support and platform to highlight homegrown, talented Chefs.
Flavel Monteiro says: “What makes Dubai dining so special? In the last decade and a half, the culinary landscape in Dubai has changed. Dubai is not just a dining venue – it is one of the food capitals of the world. It’s an experience where home-grown chefs have shined through the years and elevated gastronomy to a new level.”
Nazar Kitabjian, Fine Dining Sales Manager at Chef Middle East comments: “The fine dining segment has been a pillar of the Chef Middle East business for the last 25 years and we strike back again today with a strong message that reiterates our mission to inspiring culinary craftsmanship. This exclusive partnership with award winning author Flavel Monteiro reinforces our commitment to be an active contributor to Dubai’s new and superior gastronomy scene that’s positioned as a world-leading culinary hub.”
To celebrate this partnership and ensure that some of the most talented chefs in town are provided with the right level of support, Chef Middle East and Flavel Monteiro have launched their exclusive Preferred Partner Program. More than just a symbol of their active association, this programme includes benefits ranging from exclusive access preview on new products, brands and events, marketing support, special offers for its members, and much more.
The Best of Dubai kicked off in 2021 with another event at Reform Social & Grill, with 12 of the city’s top chefs taking part in an exceptional afternoon of gastronomy. Chefs hosted their own stations showcasing signature dishes for the public to indulge in and enjoy the most refined delicacies crafted by brilliant chefs representing the finest restaurants in town: Reif Othman from Reif Japanese Kushiyaki and Kushi by Reif, Himanshu Saini from Trèsind Studio, Colin Clague from Rüya, Francesco Guarracino from Roberto’s, Vinu Raveendran from Carnival by Trèsind, Rene Johari from DoubleTree by Hilton Business Bay, Yannis Manikis from Conrad Hotels and Resorts, Musabbeh Al Kaabi from the Jumeirah Group, Praba Manickam from Food Fund International, Urosh Mitrasinovic from 21 Grams, Matthijs Stinnissen from BOCA and Yugal Kishor from Reform Social & Grill.
Scheduled is a delightful culinary year that promises to be beyond exceptional with gastronomic events, 4 and 6-hand collaboration dinners, book publishings, an awards ceremony and much more are on the menu for 2021.
