The Pink Brigade is preparing to launch its 2017 campaign, which unites chefs across the globe to highlight the importance of early detection of breast cancer.
Founded in 2014 by chef Robbie Stokes who lost his wife to breast cancer, The Pink Brigade has raised nearly AED200,000 to date through sale of personalised chef jackets and pink aprons supplied by A. Ronai.
This year, The Pink Brigade has introduced a pink headscarf as part of its kitchen range.
Stokes commented: “The Pink Brigade was created to show women across the UAE and beyond, that our industry cares about them and wants to help in any way that we can. We are proud to continue this with the launch of The Pink Brigade in 2017.
“For this year, we have the ‘pinked’ personalised chefs jacket and apron as well as introducing our exciting new addition, the ‘pinked’ headscarf. We hope with your generous support we can again reach out and help many families that have been affected by breast cancer.
“We are so thankful for all the wonderful support that we have been shown over the past three years which has helped us to raise much needed awareness for breast cancer throughout the UAE and GCC region.”
All sale proceeds from the campaign are donated to The Pink Caravan, a pan-emirate breast cancer awareness initiative launched in 2011 to improve the lives of those affected by cancer and to lobby for the creation of the UAE’s National Cancer Registry.
Statistics show that as many as one in eight women will develop breast cancer in their lifetime which may be successfully treated if the disease is caught early enough.
Supporters of The Pink Brigade include Burj Al Arab, Atlantis The Palm, Emirates Palace, Jumeirah Group and Marriott International.
Chef Michael Kitts, director of culinary arts, Emirates Academy of Hospitality Management commented: “I believe that everyone in the world at some stage in their lives, has been affected by this terrible disease we call cancer.
“We must never give up the fight to beat it. The catering industry is one of the closest, most dignified ‘families’ in the world and we believe that families are there for each other. I am personally proud to be a part of that ethos and shall support my Pink Brigade family in 2017 and beyond.”
To support The Pink Brigade, email firstname.lastname@example.org.