Taking place this month, the 40th edition of Host Milan promises to build on the success of the previous edition with 2,081 companies already confirmed to attend compared to 2,010 during the 2015 show.
There will be 1,255 Italian and 826 international firms from 51 countries in attendance at the biennial hospitality trade show, which will be held at Fiera Milano on 20 – 24 October.
Simona Greco, Fiera Milano’s art, fashion, hospitality and travel exhibitions director, said: “With a 3.5% increase compared to the same date in 2015, figures confirm Host’s leading position among international trade fairs, and are very promising for this 40th edition.
“Host is the perfect marketplace where Italian and international manufacturers can present their technological innovations and trends in the hospitality industry, also thanks to Fiera Milano’s continuous scouting to select high-profile buyers. And this year, there will be over 1,500 of them from all five continents.”
The progressively international nature of HostMilano is demonstrated by new entries such as Egypt, New Zealand, South Africa, Ukraine, and Uganda.
Canada will be back after several years and Europe will boast the largest number of companies (71.4%), with Germany, Spain and France topping the list, followed closely by the USA, the UK, Switzerland, Portugal, Greece, the Netherlands, and Austria.
The event will focus on this edition’s target areas – the Middle East, Canada and the USA – and various activities have been organised in these areas to attract visitors.
One thousand five-hundred hosted buyers from all over the world will attend the show thanks to a collaboration with the Italian Trade Agency (ITA).
Buyers will come from Europe (10%), the Mediterranean (6%), the Middle East (15%), North America (23%), Central and South America (8%), Russia (18%), South Africa (1%), Asia and Oceania (19%).
In addition, more than 500 events are taking place over the course of the event, including workshops, training opportunities, roundtables, and cooking shows.
To find out more, go to www.host.fieramilano.it.
