Somer Gundogdu, president, Middle East & Turkey, Diversey speaks to Hotel News on the sidelines of The Hotel Show Dubai about the company’s latest cleaning equipment for the hospitality industry, and its plans to move into the foodservice and healthcare segments.
What are you promoting at The Hotel Show?
We’ve got a number of innovations for the hospitality industry and that’s what we’re promoting here, and I need to highlight that we are the leading supplier of cleaning solutions in the Middle East as well as parts of Africa.
Are there any new products the market should be aware of?
We’re promoting a new range called Clax Advanced for laundry, which works at a lower temperature, therefore saving energy for the customer. The second one is a dosing platform for handwash, which is connected to the internet so we can provide insights to customers about their wash results, about the cleanliness of their employees and how competitive they are. The third product is on the machine side – we are promoting two vacuum cleaners, which give the same suction power, but at a much lower voltage. Providing ROI to clients.
What are your plans for the future?
Today Diversey is already leading the space in cleaning and hygiene solutions in all key markets. We started our journey from the hospitality industry and we have a very dominant position and we are expanding our footprint into foodservice and healthcare, so we will continue to occupy a leading position in hospitality and will have a strong market share in the other sectors I mentioned.
