Dubai-born La Serre to open in London, New York and Riyadh

by Dina Maaty | Published 3 months ago

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Lincoln Hospitality Inc. has announced the expansion of La Serre Bistro & Boulangerie to London, New York and Riyadh.

Representing the first international outpost for the brand, La Serre Riyadh is confirmed to open its doors at Saudi’s up-and-coming King Abdullah Financial District (KAFD) by Q1 2021.

London will follow later in the year, when La Serre’s flag will unfurl in the city’s upscale district of Knightsbridge, closely trailed by New York’s launch – seeing all three venues open by year-end.

Commenting on the expansion, Ralph Homer, CEO & co-founder of Lincoln Hospitality Inc. says: “We’re extremely excited to export the La Serre brand internationally. After years of success here in Dubai, this is the next natural step for us. I am incredibly proud of our entire team for their tenacity and dedication to making this happen, especially during recent times.”

He adds: “There’s no denying that the pandemic has thrown a spanner in the works, but as a company we are pushing forward with persistence and resistance to break into new and exciting markets. Evolution is key. We have to be adaptable in business, and I truly believe in pushing higher during difficult times to achieve success. We have an array of plans in the pipeline, so it’s an inspiring time of growth for our company.”

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