For the first time ever, in partnership with The Department of Tourism & Commerce Marketing (DTCM), Dubai Festival City Mall, part of Al-Futtaim Group, is transforming its Festival Bay until April 10 to launch a series of ”On the Creek” outdoor experiential activations.
The first chapter of the series, Market on the Creek, will run every day until February 20. The Market on the Creek will focus on bazaars, F&B, entertainment from homegrown talent, products and brands.
Curated exclusively by homegrown brands with extensive experience in luxury, high-end and high-street style products, Market on the Creek will feature pop-up stores owned by UAE-born and raised entrepreneurs. From fashion to beauty and wellness, health foods and nutrition, home décor and many other different categories, visitors will be able to discover deals on unique products in The Market Bazaar committed to supporting local start-ups.
In addition to the market bazaar, visitors will be also be able to experience F&B across the six weeks.
Speaking ahead of the opening, Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls says: “As ever, our focus at Dubai Festival City Mall is to provide our shoppers with exceptional experiences every day. We’re thrilled to be partnering with DTCM once again to transform our waterfront area in Dubai Festival City Mall into a world-class destination offering dynamic experiences to our visitors. The ‘On the Creek’ series is a first of many such experiences that we hope will kick off the new year in style. Stayed tune for more fun announcements from the Creek!”
