Hospitality and F&B decision makers from across the Middle East, North Africa and the Indian sub-continent are in Dubai this week, to attend Dubai International Hospitality Week (DIHW), which opens its doors tomorrow (Monday).
The largest hotel and food service event ever to take place in the region, DIHW will run until 20 September at Dubai World Trade Centre (DWTC), bringing together more than 2,000 exhibitors from five continents.
Trixie LohMirmand, senior vice president, exhibitions & events management, DWTC, commented: “Dubai International Hospitality Week is an essential platform for the world’s hospitality industry, providing an unmissable opportunity for industry players to source the latest products and innovations, network, learn and invest in the region’s accelerating hospitality market. Dubai is a well-established hub for the hospitality industry and its exceptional logistics infrastructure makes it a key trade gateway between east and west markets.
“The event brings together six important trade shows to provide immediate access to every aspect and product segment that is relevant to today’s hospitality players, no matter their size or reach. This makes a visit to DIHW unbelievably convenient in terms of time and ease of sourcing – this is an event that will deliver on all levels.”
More than 50,000 visitors are expected to attend the event, including buyers from a wide range of organisations in the Middle East such as Al Seer, Majd Al Futtaim Retail, Weetabix Food Co, Dubai Duty Free, Al Shaya Group, Jumeirah Group, Costa Coffee and many more.
Andy Stuart, vice president of the DMG Events Middle East, Asia & Africa Hospitality Portfolio, including The Hotel Show and The Leisure Show, commented: “Dubai is a leading choice for international and regional hospitality brands. Already home to the world’s biggest hotel and restaurant chains, and regional developers that are leading global trends – all within an accessible distance – the hospitality landscape here is one of the most innovative and impressive in the world.
“The current hotel construction pipeline is set to bring the UAE closer to the forefront of the international stage. In Dubai International Hospitality Week, we are providing the ultimate platform to source everything required to effectively develop or maintain a hotel or foodservice establishment in this central global market.”
DIHW includes six co-located trade shows: GulfHost, owned and organised by Dubai World Trade Centre (DWTC); The Hotel Show and The Leisure Show, owned and organised by dmg events; and The Speciality Food Festival (DWTC), SEAFEX Middle East (DWTC) and yummex Middle East, jointly organised by DWTC and Köelnmesse.
A first for the region, GulfHost showcases the A-Z of hospitality, including a full inventory of back-of-house and front-of-house solutions and the latest café and bar counter equipment and services. Events taking place during GulfHost include the Restaurant Development Conference powered by International Centre for Culinary Arts (ICCA) Dubai and Middle East Food Forum (MEFF). The conference will provide the practical insights and knowledge needed for success in today’s F&B industry, with topics that include Government Quality Standardization, forthcoming VAT changes and a Live Investor Pitch. Sixty confirmed speakers will participate, with 250 delegates travelling from Europe, United States, Asia, Middle East and Africa. The ICCA Electrolux World Chefs Education Theatre in partnership with World Association of Chefs Societies will also provide senior executive-level chefs with recognised World Chefs certification following three days of onsite training.
The Hotel Show
Now in its 18th year, The Hotel Show Dubai is the largest and longest-standing hospitality showcase in the region, covering the full spectrum of the hospitality industry from décor and facilities to in-room technologies. This year will see the introduction of ‘The Middle East Housekeepers League of Champions’ whereby two teams of housekeepers will compete to put back-to-back messy hotel rooms back in order in the fastest time. The Middle East Hospitality Leadership Forum will see major developers, asset managers, online travel sites and other influential players in the industry debate key strategic opportunities and challenges. Meanwhile, ‘The Runway’ is a catwalk event that will show off the latest trends in staff uniform ranges for the likes of security, front of house, kitchen, spa and pool personnel.
The Leisure Show
Dubai has seen an exciting explosion of new, major leisure attractions in the past few years and almost all other countries in the region are also looking to significantly diversify their economies through the development of the leisure landscape. The Leisure Show Dubai, now in its 5th edition, is the only exhibition of its kind in the region tailored to showcase the latest international products and services dedicated to the leisure, sports and resorts industries with more than 100 companies from 23 countries. The latest innovations in the sports and fitness industry from electricity-generating treadmills to indoor aqua bikes are set to be a key highlight this year. At The Leisure Show, ‘The Fit Hub’ schedule of workshops and demonstrations will return for its second year with takeovers from the likes of exercise giants Les Mills, who will be debuting their latest routines to the Middle East market and discussing the ‘immersive fitness’ trend currently making waves in the global fitness industry.
The Speciality Food Festival
The Speciality Food Festival is the original trade show dedicated to speciality foods in the MENA region, a key platform for suppliers and buyers of halal, gourmet, organic and artisan food products. The show features exhibitors from around the world, including the Italian Trade Agency who will be offering a wide range of high quality Italian products which represent the excellence of Italian food and ingredients. The show will provide F&B professionals with access to over 2,800 speciality foods and ingredients, many of which will be available in the region for the first time. Incorporating the best of the region’s culinary masters, the ‘Chef’s Theatre’ will see Michelin-starred and Dubai-based chefs host six masterclasses per day, including creative demonstrations with fine food ingredients such as seafood, organic, artisan cheese and gluten free ingredients.
Seafex Middle East
Seafex Middle East is the region’s largest trade show dedicated to all things seafood. For six years it has been the go-to platform for sourcing seafood around the world, connecting seafood buyers and suppliers in the Middle East, and continues to grow yearly due to the increasing appetite for seafood in almost every cuisine.
Yummex Middle East
Chocolate, sweets, ice cream, bakers’ confectionery and savoury snacks will be showcased by regional and international suppliers at this year’s Yummex ME. During the show, Innova Market Insights will present their latest insights into consumer sweets and snack preferences as part of the Sweet Trends platform.
All shows are open between from 18-20 September 2017 and are for trade and business professionals only.
General public and persons under the age of 21 will not be permitted entry.
Registration will be available at the show upon proof of trade status. One pass provides free access to all six trade shows across Dubai International Hospitality Week (DIHW).