The overall outlook for the Middle East hotels sector remains positive, with the Gulf hospitality sector leading the charge and predicted to grow to $32.5 billion by 2022, this according to Alpen Capital’s latest report.
Among the GCC countries, analysts said that the UAE continues to show the highest growth potential with the upcoming Expo 2020 expected to welcome an international audience of 25 million visitors.
Amid positive market sentiments, Media Fusion today announced that it will hold the second edition of Sleep Expo Middle East on February 9-11 at its new venue, the Dubai World Trade Centre. Sleep Expo Middle East is the first and only event of its kind in the region dedicated to the burgeoning sleep market.
“This is a time of unprecedented opportunity not only for the hospitality sector, but also for every organization involved in the business of sleep. Technology is advancing rapidly, redefining what is possible. New market trends and opportunities have built real momentum for further progress,” says Taher Patrawala, director, Media Fusion.
The three-day event, which caters to consumers’ sleep needs and emerging innovations in the market, is the ideal platform for exhibitors including mattress manufacturers, mattress machinery, sleep technology and accessories, bedding and linen companies, sleeping aids suppliers, and other relevant businesses to showcase their products and solutions to the growing market.
The second edition will feature two verticals – Sleep Tech, which will showcase the latest innovations and promising new raw materials in the market and, Sleep Care, which will comprise of finished goods technology and solutions in mattress, pillows, duvets and other sleeping aids.
The event will also feature a two-day conference, which will discuss emerging market trends and developments.