DUKES Dubai has appointed Shamia Mouratsing as head of marketing and communications.
Placed in good stead for her new role, Mouratsing brings with her more than 13 years’ experience and will now be in charge of positioning and promoting the hotel and hotel apartments on Palm Jumeirah, A graduate of Emirates 
Aviation College, Mouratsing will be responsible for communicating all marketing initiatives to its target markets across business, trade and consumer sectors.
Mouratsing who reports to Laetitia Pardo the property’s director of sales and marketing, joins the DUKES team from an associate director role at Atlantis The Palm, Dubai and, prior to that, had sucessfully completed marketing assignments for Dubai World Trade Centre, real estate developer Nakheel, Virgin Atlantic Airways and Air Mauritius.
“Shamia is extremely capable with a proven track record that highlights her creative but results-driven aproach to marketing communicatons – she’s a profressonal that get’s the job done efficiently,” said Mete Atakuman, general manager, DUKES Dubai. “Shamia’s very elevant experience will be an asset to DUKES Dubai, partcularly during the pre-opening period and the early opening phase.”
Commenting on her new appointment, Mouratsing said: “I am really looking forward to launching DUKES Dubai’s pre-opening marketing campaign. It has a luxury positioning and a strong independent brand identity with some unique features.”
The 279 guestrooms and 227 hotel apartments will offer world-class leisure, conference and entertainment facilities including a stunning private beach, indoor pool, outdoor infinity pool and state-of-the-art gym, along with a number of food and beverage outlets.
