DUTCH Lab has opened a new store in Korea, presenting the flavour and aroma of coffee with contents, but without a barista or an espresso machine.
At the venue, coffee is “the contents” and it’s a “select store” instead of café. DUTCH LAB made a trip to New York to design the coffee that Alan Greenspan would have consumed when he was considering world finance.
There, DUTCH LAB co-worked with three coffee roasteries in Manhattan and Brooklyn. The coffee recipe of New York’s sensibility and aroma with DUTCH LAB’s distinctive ‘brewing skills’ together brought Greenspan Edition to the market.
To add more to the coffee design from collaboration with coffee roasteries in New York, DUTCH LAB introduced unique packaging solution allowing coffee at its best condition anytime, anywhere without a skilled barista – the result of DUTCH LAB’s ‘experience-able design’.
Unlike the espresso coffee brewed using high temperature and pressure, DUTCH LAB’s coffee brewed from DUTCH LAB brewing system over a long period of time presents every single flavor and aroma of the coffee bean.