EDITA partners with SAP to drive Egypt’s $15 billion retail food sector

by Dina Maaty | Published 2 months ago

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EDITA, an FMCG company in Egypt and the Middle East, has announced at Cairo ICT that it’s moving forward with its digital transformation roadmap with global technology company SAP, to drive Egypt’s $15 billion retail food sector.

As Egyptians continue to show rising demand for food and beverages, the country’s retail food market has reached $15 billion, according to the United State Foreign Agricultural Service.

EDITA is supporting Egypt’s food innovation. With five state-of-the-art production facilities encompassing 31 production lines, as well as a nationwide distribution network, EDITA is well able to meet the constant demand for its products. Its customer base includes more than 66,000 wholesale and retail customers, with exports to more than 17 markets in the region.

The company went live with one more successful implementation of SAP Direct Store Delivery (DSD) Mobile Android Solution 2.0 integrated with SAP ERP Central Component (ECC), mobilising all the sales and distribution processes into the new technology.

“As the Middle East’s food and beverage market rises, EDITA needed full visibility to enhance production and distribution, and to meet customer needs,” says Hoda Mansour, Managing Director, SAP Egypt. “EDITA, thanks to its digital transformation with SAP, now has real-time insights to enhance its competitiveness and Egypt’s standing as a leader in food and beverage manufacturing.”

The vendor ZEBRA offered the latest mobile hardware technology and printers, so that the SAP solution runs with the best performance and processing time at point of sales.

“This project started in January 2020 as part of Edita Information Technology strategic roadmap with a very detailed design phase, keeping all technical and business requirements from the business as a key of success, push the change management to move towards more paperless environment using E-signatures,” said Ihab Selim, Chief Information Officer, EDITA. “EDITA’s requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronization process; using the full end to end functionality.”

The project is one of the few worldwide implementations of SAP DSD Android 2.0, integrated with SAP ECC, including a lot of standard customizations, validations, and control points on the mobile platform.









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