Dubai-based Emaar Hospitality Group has announced its expansion to South Asia with a hotel management contract to operate Address Madivaru Maldives Resort + Spa.
Part of the 2.42km2 Ethere Madivaru Private Island owned by Adam Abdul Gafoor, chairman of Finolhu Investment Ltd, Address Madivaru Maldives Resort + Spa spans a total area of 75,000m2 and includes 80 beach and over-water villas including selected units for sale.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “One of the world’s most popular holiday destinations, Maldives is an ideal fit to our expansion plans to take our proven competencies in hospitality to newer geographies.
“It is our privilege to have been chosen by Finolhu Investment to manage this iconic property in the Indian Ocean. We will work closely in the design and development of the hotel project, with a focus on maximising its oceanfront location. Address Madivaru Maldives Resort + Spa will not only enhance our reputation as a global hospitality provider but also add value to the local economy through its role in promoting premium tourism and holiday home investments.”
Scheduled to be operational in 2020, Address Madivaru Maldives Resort + Spa will be the first-of-its-kind island hotel project by Address Hotels + Resorts, the lifestyle hotel and serviced residences brand of Emaar Hospitality Group.
The resort features a Spa Island and Water Sports Island offering diving, surfing and a host of leisure pursuits, as well as water villas and presidential suites.
Amenities include floating restaurants and lounges, over-water fitness facilities, swimming pools, and children’s play areas.
The developer of the project, Finolhu Investment Pvt Ltd already has a strong footprint in the Maldivian tourism sector, especially through its cruise and yachting business.
Gafoor said: “We are delighted to welcome Emaar Hospitality Group’s Address brand to Maldives to manage our exceptional property that will complement our nation’s focus on tourism growth. Maldives has been the cornerstone of Indian Ocean tourism, and the government has announced visionary initiatives to drive the role of the private sector, including the long-term lease of islands for resort development.
“Address Hotels + Resorts bring a unique brand of hospitality that will appeal to the international holidaymakers in Maldives. With a strong intake of Middle East visitors, Address Madivaru Maldives Resort + Spa will appeal to visitors and investors from the region for holiday-homes and luxury stays in our country.”
The expansion to the Indian Ocean archipelago underlines the international growth plans of Emaar Hospitality Group, which now has 29 upcoming hotel projects in the UAE, Bahrain, Saudi Arabia, Egypt, Turkey, and now, Maldives.
The Group currently has 11 operational hotels and three serviced residences in Dubai, its home-market.
Address Madivaru Maldives Resort + Spa is the 21st hotel project under Address Hotels + Resorts.
The upcoming international projects under the brand are: Jabal Omar Address Makkah in Saudi Arabia; Address Marassi Golf Resort + Spa and Address Marassi Beach Resort in Egypt; Address Istanbul and Address Residences Emaar Square Istanbul in Turkey; and Address Marassi Al Bahrain.