Emirates will run a multi-million dollar global campaign to promote Destination Dubai, including advertising spots and key partnerships to provide travellers with extra value.
Emirates’ multi-channel advertising campaign, which showcases Dubai’s diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels.
The airline has also partnered with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) on a promotion to offer complimentary stays at the JW Marriott Marquis Dubai to all Emirates customers visiting Dubai until February 28, 2021.
Courtesy of Dubai Tourism and Emirates, the airline’s Economy Class passengers will receive a free night’s stay, while passengers flying First or Business Class can enjoy two a complimentary nights’ stay at the modern JW Marriot.
His Excellency Helal Saeed Almarri, Director General, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) says: “The remarkable vision and leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, and Ruler of Dubai, have been a huge source of inspiration to us all, leading to the decisive and efficient management of the pandemic and ultimately paving the way for the reopening of the city to tourists in July. Since then, Dubai has seen a steady increase in visitors, underpinned by comprehensive measures to safeguard the wellbeing of our guests.”
“Going into 2021, Dubai will continue to strengthen its offering for business and leisure visitors with the launch of new facilities and attractions, as well as the return of world-class conferences, events and festivals including the iconic Dubai Shopping Festival, and the first-ever World Expo to be held in this region. We’re pleased to work closely with our strategic partner Emirates on its latest global campaign, as we look forward to welcoming international travellers to make Dubai their destination of choice this winter.”
The airline will also create bespoke pages on emirates.com for its campaign, so travellers can easily find the latest information on travel to Dubai, including entry requirements and how they can continue to enjoy indoor and outdoor experiences in Dubai with health and safety protocols in place.