Both parties have renewed their full content agreement as Etihad Airways advances with international expansion plans.

Etihad Airways and Amadeus have renewed their Content Agreement that ensures Amadeus-connected travel agencies and travellers continue to have access to the airline’s full inventory of flights, seats and other services. Under the agreement, Amadeus’ expanded rich content capabilities, which allows Etihad Airways to display images of its products and ancillary services, such as exit row seating, so that travellers can actually see the airline’s services on offer when booking through travel agents.

Peter Baumgartner, Etihad Airways chief commercial officer, said: “The guest experience is at the core of everything we do at Etihad Airways. Rich content showcases our innovative spirit and careful attention to detail. We know that agents will notice the difference and will be able to sell our award winning product well informed and with confidence if they are able to ‘look before they book.’

“This visual enhancement adds an additional layer in our long-standing partnership with Amadeus that enables us to reach corporate and leisure travellers all over the world with additional information, services and benefits. We pride ourselves in providing the highest quality experience to our guests, and that includes allowing them to book their flight through any means of their choice and have greater transparency and access to our full inventory.”

Decius Valmorbida, vice president of distribution marketing at Amadeus, added: “Today’s travellers are looking for consistency, transparency and choice. Through this partnership, Etihad Airways is extending its world class guest experience to travellers worldwide by providing them comprehensive access to its product offering anytime, anywhere, anyhow.

“Amadeus rich content enhanced capabilities bring airline differentiation and branding to a new level. Through our dynamic Ancillary Services Catalogue, Etihad Airways is now able to convey the uniqueness of its ancillary services offering to travellers and travel agents across the world’s largest travel network.”