evian Middle East has revealed a new bottle with an engraved logo, as the brand looks at innovative ways to reduce its use of virgin plastic.
The bottle, which has been almost two years in the making, is a first of its kind for the brand; created from 100% recycled plastic, without the need for any label.
This new stripped-back bottle reflects what’s on the inside. evian’s uniquely sourced natural mineral water. A 15-year journey through the French Alpes gives evian its naturally low mineralised composition and a cool, crisp taste.
The new design will be available as a 400ml bottle and features an ‘evian pink’ bottle cap; both firsts within the evian product range. It will be distributed across Starbucks, select hotels, Airports and E-commerce.
The new bottle is a key milestone in evian’s journey to becoming a ‘fully circular’ brand by 2025- making all of its bottles from 100% recycled plastic.
Shweta Harit, evian global brand VP, says: “Today’s announcement positions evian as a pioneer in sustainable design solutions, with the bottle made from 100% recycled materials and label-free, acting as tangible proof of our commitment to becoming a fully circular brand by 2025. It’s now more important than ever for us to bring consumers our natural mineral water in the more sustainable way as we owe everything to nature.”
