• Magazine Archive
  • Advertise With Us
  • Subscribe
  • Contact Us
Saturday, March 6, 2021
  • Login
Hotel News ME
  • Hotels
  • Catering
  • Reviews
  • Suppliers
  • People
  • Videos
  • Events
    • GM Leaders Conference
      • Conference 2020
    • Leaders in Hospitality Awards
      • Awards 2021
    • Leaders in F&B Awards
      • Awards 2019
    • The Big F&B Forum
      • Forum 2019
    • Executive Housekeepers Conference
  • Business Connect
No Result
View All Result
Hotel News ME
  • Hotels
  • Catering
  • Reviews
  • Suppliers
  • People
  • Videos
  • Events
    • GM Leaders Conference
      • Conference 2020
    • Leaders in Hospitality Awards
      • Awards 2021
    • Leaders in F&B Awards
      • Awards 2019
    • The Big F&B Forum
      • Forum 2019
    • Executive Housekeepers Conference
  • Business Connect
No Result
View All Result
Hotel News ME
No Result
View All Result
Home News

Exclusive: Russel Sharpe discusses the new look Citymax

Sophia Soltani by Sophia Soltani
April 5, 2016
in News
A A

Russel Sharpe, COO of Citymax hotels has spoken exclusively to Hotel News ME about the re-branding of Landmark Group’s hospitality division, which includes a new visual identity and new room design. Capture

The all new Citymax, which will be unveiled at ATM later this month, is a response to the changing audience Citymax has attracted over the past few years. The new room features have been included in response to Trip advisor and guest feedback and include items such as pull-out bed, media hub, rain showers and ironing board.

Sharpe said: “The re-brand consists of a whole new visual identity based around the concept of Vibrant Simplicity. Vibrant simplicity is our new core essence and culture at Citymax and shown through a new Logo and Room design.

“The new and improved Citymax Hotels will change the expectations on the 3 Star landscape. The new rooms have been designed based on feedback from Trip Advisor and include elements such as us media hub, rain showers, ironing boards, integrated lighting and contemporary blue and orange design,” he added.

The new larger rooms feature a TV and media hub, handy ironing board, controlled room access with integrated lighting and AC as well as new modernized bathrooms with rain showers. Added extras such as pullout beds are included, meaning each room now accommodates 3-4 people, but is charged per room, not per head.

Describing the new look as “bold, vibrant, simple”, he continued: “The new properties will have larger room sizes, extra pull-out beds, vibrant all day dining and specialty restaurants, for example Business Bay will have banqueting options and rooftop restaurants!”

In a statement from the company, Sharpe said: “Citymax aims to be a pioneer within the hospitality industry. Travelers and tourists today are bored of the usual economy/mid-market offer and seek a brand with a more contemporary, forward-thinking philosophy that speaks to their interests and lifestyle.  We hope that the new visual identity captures the imagination of tourists, providing an elevated level of comfort, convenience and efficiency in an engaging and delighting way. We are extremely excited to infuse the new identity across our up and coming properties and to listen to the feedback from our guests.”

The new visual identity will be featured in Citymax Hotels yet to open within the region; Ras Al Khaimah, Al Barsha and Business Bay. Set to open in the first quarter of 2017, ultimately doubling its current portfolio of hotels. The Visual identity will also be featured in its up and coming Alexandria property Egypt. The new properties will also feature offerings such as all day dining venues, banqueting facilities and refreshed restaurant concepts.

Related Posts

The Middle Eastern Twist: ILA brings authentic eats to Dubai Creek
Catering

The Middle Eastern Twist: ILA brings authentic eats to Dubai Creek

March 5, 2021
Gulfood 2021: Invest Northern Ireland
Catering

Gulfood 2021: Invest Northern Ireland

March 4, 2021
Kempinski Hotel Mall of the Emirates receives global health verification badge
Hotels

Kempinski Hotel Mall of the Emirates receives global health verification badge

March 4, 2021
Please login to join discussion

Trending

Radisson Hotel Group to expand with 30 hotel openings across EMEA in 2021
Hotels

Radisson Hotel Group to expand with 30 hotel openings across EMEA in 2021

by Dina Maaty
March 3, 2021

Read more
Aloft Abu Dhabi teams up with Elli’s Kosher Kitchen to launch catering service
Hotels

Aloft Abu Dhabi teams up with Elli’s Kosher Kitchen to launch catering service

by Dina Maaty
February 21, 2021

Read more
Dubai cancels permits for Ramadan tents in 2021
Catering

Dubai cancels permits for Ramadan tents in 2021

by Dina Maaty
March 3, 2021

Read more

Digital Magazine

Hotel News ME

Copyright © 2021
BNC Publishing. All Rights Reserved.

Navigate Site

  • About
  • Advertise
  • Privacy Policy
  • Contact

Follow Us

No Result
View All Result
  • Hotels
  • Catering
  • Reviews
  • Suppliers
  • People
  • Videos
  • Events
    • GM Leaders Conference
      • Conference 2020
    • Leaders in Hospitality Awards
      • Awards 2021
    • Leaders in F&B Awards
      • Awards 2019
    • The Big F&B Forum
      • Forum 2019
    • Executive Housekeepers Conference
  • Business Connect

Copyright © 2021
BNC Publishing. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In