Mouna Ouni has been appointed as Fairmont Bab Al Bahr’s director of marketing.
In her new capacity, according to the property, Ouni will be working closely with the hotel’s director of sales and marketing to ensure that Fairmont Bab Al Bahr maintains its competitive positioning in the industry through innovative marketing campaigns and by introducing tactics to enhance media relationships.
Ouni will take charge of the luxury hotel’s PR and communications strategies, goals and budget in order to develop a media relations strategy, seeking high-level placements in print, broadcast and online media.
She assumes her new role with 16 years of international marketing and communications experience and will play a pivotal role in getting key messages across to the media, public and partners about the hotel’s news, CSR initiatives and much more.
Throughout her career, Ouni has worked with leading global hospitality companies including Roda Hotels & Resorts, Millennium and Sheraton. She most recently held the role of corporate director of marketing and communications for TIME Hotels Management.