Fairmont Hotels and Resorts launches #FairmontExplorer in a bid to tap into travellers across the Middle East, Africa and India.
The group’s hotel’s are encouraging budding photographers along their travels to share their greatest journeys on social media for the chance to win a getaway at a luxury Fairmont property.
Participants can choose from four themes to submit their most imaginative creations including The Wild, Great Cities, Seven Seas and Humanity with the contest closing on 30 September and the winner announced on 27 October 2016. Prizes include a luxury stay or an imaginative dining experience at a number of Fairmont hotels, including Fairmont Zimbali Resort South Africa, Fairmont the Palm Dubai and Fairmont Nile City in Egypt, to name a few.
#FairmontExplorer stems from detailed market research studies carried out over the past year across a broad spectrum of Fairmont hotel guests and their personal ‘definition of luxury’ with a dedicated online contest as well as the Luxury Insights Report, a white paper commissioned by Fairmont to highlight growing travel trends in the upper upscale hospitality market.
Earlier this year, Fairmont also released key findings from its Luxury Insights Report, a new series of research-led, data-driven reports focusing on current trends in luxury travel. The study revealed the vital importance of emotional fulfillment, place identity (the psychological connection to a destination) and cultural immersion in the decision-making process of luxury travelers worldwide.
“Luxury guests are not only looking for warm and engaging service when traveling to world-class destinations, they are also following their hearts,” said Jane Mackie, vice president, Fairmont Brand about the recent research. “The emotional connection guests feel to each of our hotels is unique – whether it’s finally crossing off a bucket list trip, exploring a new destination, or celebrating a milestone event. The studies and competitions we create for guest engagement demonstrate that the choice of a Fairmont hotel, be it historic or newly developed, often provides the sense of place and personal connection luxury travelers crave.”
