Sue Wheatley has been appointed to the role of director of sales & marketing at Fairmont The Palm, Dubai.
Wheatley joins the resort from FRHI Hotels & Resorts (FRHI) where she was executive director in charge of luxury sales across the company’s three luxury brands, Fairmont, Raffles and Swissôtel, and oversaw an international team with presence in China, France, the UK and the US.
Fairmont The Palm general manager, Mark Sawkins said: “Sue’s long association with Dubai and the region, her insider market knowledge and her expertise within the luxury arena will further elevate Fairmont The Palm as we continue to push our strategic vision and position the resort as a leading destination.”
Wheatley brings 25 years of experience from brands such as London’s Grosvenor House, Raffles Dubai and Burj Al Arab Jumeirah.
A member of the board of the British Business Group in Dubai, Wheatley is also a founding member of the Capital Club, a private club for Dubai’s corporate elite.
In her new position, Wheatley will oversee the sales and marketing operation for the Palm Jumeirah flagship, including the development and implementation of a strategy for the 381-room resort.
Fairmont The Palm features six restaurants including an interactive culinary studio, 13 treatment rooms at ‘Willow Stream Spa’, four swimming pools, 800m of beach with watersports activities, Falcons Kids’ Club and 3,000m2 of meeting space.