Falcon Kitchen launches Gelatotek

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by Dina Maaty | Published 5 years ago

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Samir Al Hallab, centre, with Luciano Ferrari on the far left and Andrea Forlico on the far right, at the opening on March 20

Samir Al Hallab, centre, with Luciano Ferrari on the far left and Andrea Forlico on the far right, at the opening on March 20

Falcon Kitchen, supplier of professional kitchen and laundry equipment, has launched a new division, Gelatotek, which it describes as a “complete gelato solution”.

Based at the Umm Ramool showroom in Dubai, the new operation provides gelato equipment by Carpigiani, refrigeration from Coldline, ingredients by Fabbri Gelato, training gelato courses and turnkey projects.

The move comes after Falcon announced it is to be the exclusive UAE distributor of Fabbri Gelato, the 111 year old Italian gelato and pastry arm of the wider Fabbri 1905 company, during Gulfood 2016.

Gelatotek is positioned to provide full service solutions, and the launch was also attended by cold cabinet display manufacturer Clabo Spa and coffee specialists Caffe Diemme.

Speaking at the event, division manager Andrea Forlico, said: “The idea behind the new division is to have all the excellence from Italy concentrated in one company to develop projects for the gelato and pastry business. We put together three brands, Fabbri, Clabo Spa and Caffe Diemme, and the idea is to become recognised as a single point distributor in Dubai.

“As Falcon we can follow the gelato café concept from A-Z and we bring the machines from Italy. Gelato is a very new product in Dubai and I think we have a good opportunity to take a scoop of the market,” he added.

Both Clabo Spa and Caffe Diemme are market leaders in their native Italy, and through recently activated distribution deals with Falcon hope to take a significant share of the UAE market.

Making gelato for guests during the event, Luciano Ferrari, frozen desert technologist, showcased Gelatotek’s ability to help clients customise their gelato creations for guests.

On March 21 he will host a masterclass with Carpigiani Gelato university, exclusively for F&B professionals.

Samir Al Hallab, Falcon Professional Kitchen, said: “We want to spread the culture of gelato and we strongly believe the next year or two will see a huge growth in the market with the demand for gelato and coffee shops on the rise, particularly in Dubai where there is still room for more gelato shops in the market.

“I believe the gelato segment is in the early stages right now and that it will expand in the coming years and we want to be a part of it.”

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