F&B management and consultancy company Flip International has launched Food Truck Co., a new range of food trucks.
Already three vehicles have been introduced, with a total of eight to launch in the first quarter of 2017.
Co-Founders Jamal Wick and Amjad Barakat said: “We have been monitoring the success of the food truck industry in the US market for the past few years and, as experts in the local GCC market, felt we were perfectly positioned to translate this knowledge to the regional landscape.
“We’re seeing the food truck phenomenon really building momentum now in the UAE and across the GCC, and we’ve been encouraged the initial response to the soft roll-out of our first three concepts. Our vision is to leave a legacy in the F&B industry by creating unique and edgy concepts, while setting the benchmark with the highest quality of street food.”
In the soft launch phase are Sir Loin & Sons, a gourmet ‘meatery’, offering high quality meats and US inspired burgers, accompanied by a six-metre long, custom-built Texan smoking rig.
Go Nuts is a ‘dessert-only’ truck, offering Nutella pizzas, giant cookies and ‘Savage Shakes’.
El Cubano, gives a playful and flavourful twist to authentic Cuban street food, with Cuban sandwiches, empanadas and churro bowls.
Food Truck Co. has a weekly presence at Ripe Market and Sir Loin & Sons and El Cubano feature at the Food Truck Jam.
Meanwhile, Go Nuts has a permanent location on The Boardwalk, Palm Jumeirah.
