Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers has opened its first international location at The Dubai Mall, with a second opening planned later in the month at Mall of the Emirates.
The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth throughout the Middle East, with plans to open locations across the GCC, Lebanon and Jordan.
“The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has been incredible and a true testament to the level of passion they devote to each venture,” says Yousef Khattar, managing director of Tastebuds Group.
“It has been a pleasure working alongside the team to ensure that all aspects of the family-friendly concept will be received well by our guests in Dubai. We are truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the taste of Freddy’s authentic steak burgers and frozen custard to the Middle East for the first time,” he adds.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s offers steak burgers and frozen custard churned fresh throughout the day. Inspired by the 50s, the restaurant is influenced by an era of quality cooked-to-order meals that bring families and loved ones together.
The Dubai locations will serve the same premium Meadowvale frozen custard, Vienna Beef hot dogs and USDA Halal beef from Wolverine as their US counterparts.