Croust’wich, a new product from France that creates freshly assembled sandwiches, is on show at GulfHost this week.
The patented concept, which is not a franchise, is expanding globally with 1400 points of sale worldwide.
Sophie Fry, export sales manager at Orequip, the company behind the concept, said: “It’s a new way to manage the sandwich activity and make it easier to produce and make attractive sandwiches. You display your fillings on one side and then you display next to it slightly warm bread and you let the customer see, choose and then you assemble the sandwich in front of them in two seconds.
“The name Croust’wich is the beginning of ‘croustillon’, which means ‘cripsy’ in French, and the end of ‘sandwich’. You can offer crispy bread because it’s not in the fridge with all the ingredients so you avoid the bread getting soggy.”
The product is patented so Orequip provides the equipment and training and assists foodservice providers in coming up with their own concepts and recipes for using the Croust’wich.
Orequip is currently entering the Middle East market and is looking to expand in the region.
“Now it’s our introduction to the market. We are in contact with some bigger retailers here and we’re sure that it will fit completely the market because it grows fast and it’s very visually attractive,” said Fry.
“The consumers like it because they can see what they’re going to eat. For the staff making the sandwiches, it makes their lives easier so they like the concept for that reason.”
Visit Croust’wich at the Business France stand at the GulfHost Pavillion S1D63.
GulfHost is part of Dubai International Hospitality Week and is taking place at Dubai World Trade Centre on 18 -20 September.