FRHI appoints new VP of sales & marketing

Posted under News.
by Sophia Soltani | Published 5 years ago

Loading Share Content...

FRHI Hotels & Resorts has appointed Bastien Blanc as the new vice president, sales and marketing for the Middle East, Africa and India.

In his new role, Blanc will spearhead the overall sales and marketing operations for 19 hotels and will oversee the development and implementation of strategies, plans, and budgets for new and transitional Fairmont, Raffles and Swissôtel properties in the region, _MG_2123_FIN-(Edit)(1)including three hotels that will debut later this year in the UAE, Jordan and Saudi Arabia.

Prior to this appointment, Blanc was the vice president of sales, marketing and development, Russia and CIS for Interstate Hotels, the largest global leader in third party management.  It was within this role that he oversaw 19 hotels covering international brands such as Marriott, InterContinental Hotels Group (IHG) and Hilton Hotels & Resorts, in addition to expanding Intersate’s portfolio across the region.

Blanc brings close to 25 years of operational, sales, marketing and food and beverage experience to his new role, working with multiple leading hospitality brands, including 15 years with AccorHotels in key markets and destinations such as London, Toronto, Krakow, Warsaw, Moscow, Cairo and the Indian Ocean.

Commenting on the new appointment, Sami Nasser, senior vice president, operations for FRHI, MENA region, said: “Given this exciting chapter in FRHI’s history, Bastien joins us at an opportune time as we continues to grow within the luxury market and double our regional footprint in the next five years,” said, Nasser.  He further adds: “Bastien will also be positioned to help drive our company’s strategic vision forward, reinforce our brand presence, and to lead our sales and marketing teams to performance success.”


Sign up for our newsletter

Follow Hotel News ME

Contact us

Building #10, Dubai Media City
PO Box 502511, Dubai, United Arab Emirates
+971 4 420 0506

Just ask. Get answers.

Your questions and comments are important to us.

Contact Us