Future Farm, a Brazilian FoodTech company offering plant-based meat products, has entered the UAE market in June 2020, in the middle of the pandemic, and now owns over 30%* of the market share within the vegetarian corner in the region’s biggest retail network, taking over competitors such a Beyond Meat.
First launched in Brazil in April 2019, the brand is now available in 18 different countries, with an aim to double this by the end of 2021. Since its launch in 2019, Brazilians have eaten more than 9 million Future Farm Burgers with sales accounting for a staggering 23% of all burger sales, both meat and meat-free. With four products available, their current rate of growth is setting up Future Farm to own further marker share in the plant-based foods sector.
Founded by two passionate founders, united by concerns for the world population’s rate of meat consumption, Marcos Leta and Alfredo Strechinsky, are on a mission to ‘buy back’ the Amazon from the meat industry. With an innovative approach, Future Farm products are made with 100% natural ingredients, with the main ingredients being peas, soy, chickpeas and beetroot powder, all products are free of gluten and GMOs.
Using its commitment to R&D research and development, the brand will continuously evolve, and provide new and needed ways to change the world eats so the planet can thrive for generations to come, including creating new jobs in Brazil to generate the green economy in Latin America.
Future Farm is already working on its next wave of plant-based products and concrete plans have been announced to launch in the U.S. in the coming months, before entering Asia in the longer term.
Launched in the UAE in June 2020, Future Farm products are available to purchase in Carrefour hypermarkets across the nation as well as other stores including: Instashop, Choithrams, ShopKitopi, Organic & Real, Quality Food. Future Farm is also available at food services: High Joint and Heat Cafes.
*Source: Figures provided by Carrefour supermarkets